KRAFT SINGLES X POP-TARTS
A Genius or Absurd Collaboration?
HOW IT STARTED: We noticed something interesting on the internet: some people are putting Singles on the Pop-Tarts.
We had one question… Is this genius or absurd?
HOW IT WENT: A campaign that sought to answer that one simple question. So, we went to the one place that could answer. The Internet.
But then things got weirder from there.
But nothing could stop us now
A little cheese. A lot of opinions
Pop-Tarts had some questions.
CREDITS:
Copywriter: Parker Bonello
Social Copywriter: Olivia Birnie
Content Creator: Issy Keup
CD: Ryan Kukec