VELVEETA GOLD HAIR DYE 

THE ASK:

Use social media to amplify a bold disruption campaign, positioning Velveeta as a bold “BIG MOOD” food and lifestyle brand.

THE RESULT:

An act that earned 1.5 million impressions and outsized cultural and social media attention, making our gold-colored Velveeta Hair Dye the official hair color of the summer.

Launch

We launched the campaign on social knowing that our target audience lives on TikTok and Instagram, primarily.

We teased the hair dye and even created a pathway for people to purchase right in their feed and through our posts.

Partnership

We partnered with Julia Fox to give our Velveeta Gold Hair Dye the swagger it needed to become the official hair color of the summer.

OVERALL, WE GOT 1.5 MILLION

IMPRESSIONS

Custom Kits

Want hair to dye for?

We gave out a select number of special kits to fashion and beauty influencers as well as anyone else we found on social who embodies the La Dolce Velveeta lifestyle.

They did not disappoint.

We earned even more 💛💛 through UGC, tags, mentions, and likes

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