PARKER
BONELLO
COPYWRITER
WORK EXPERIENCE
The Kitchen @ KraFtfHeinz: COPYWRITER
2022 - PRESENT
Concepts, develops, and executes larger brand campaigns (Hot Velveeta Summer, Queso Pong, Velveeta Gold hair-dye).
Runs Velveeta’s social accounts, including the planning and crafting of quarterly, agile, and reactive content for Velveeta.
Increased Velveeta's follower count organically by 35% YoY through community management efforts and scriptwriting planned content. Exceeded both organic and paid KPI benchmarks such as engagement rate and VCR by 2%-3% YoY.
Also works on Jell-O, Cool-Whip, Kraft Peanut Butter, and Claussen Pickles
FCB: ASSOCIATE COPYWRITER
2021 - 2022
Wrote b2b and b2c copy for several brands including Cox Business and Cox Mobile. Crafted copy for OOH’s, print, email, banners, etc.
Scripted and produced DRTV spots for Cox
Worked with the larger team to develop and execute larger 360 campaigns.
L2T MEDIA: FREELANCE COPYWRITER
2014 - 2021
Served as a ghostwriter for car dealerships across the U.S. Provided weekly blog posts and pages of between 300 and 500 words to aid organic SERP results.
SOME CONNECT: FREELANCE COPYWRITER
2018 - 2019
Served as a copywriter for website redesigns. Wrote copy for new pages of between 700 and 1000 words.
Edited and updated existing content for clients. Implemented proper keyword integration and introduced CTAs to increase conversions.
Repurposed existing copy from clients to improve voice and tone and reach wider audiences.
Created ad copy for social posts for a variety of clients. Leveraged copy to increase brand awareness and draw in conversions.
PLUMTREE GROUP: COPYWRITER/CONTENT STRATEGIST
2013 - 2015
Developed platform campaigns emphasizing social engagement.
Audited existing brand identity and produced strategies for improving evergreen and social content.
Increased traffic and conversions on client sites through content creation, SEO, and integrated campaigns.
Created compliance and best-practice guides for new employees.
Managed content calendar for all clients.
EDUCATION
CHICAGO PORTFOLIO SCHOOL 2020 - 2021
Campaigns! Ideas! And more Campaigns! And I wrote more headlines than a tabloid with access to the DM’s.
LOYOLA UNIVERSITY CHICAGO 2011 - 2013
Bachelor in English Creative Writing. Coursework included staying up for 16 hours to write 60-page novellas for my Short Stories Class. And learning a lot of Middle English.
SKILLS
Script writing · Client Presentation · Storytelling · Concept Development · Attention to Detail · Online Copy · E-Commerce · Communication · Promotional Copy · Commercial Copy · Copywriting · Social Media · Social Media Marketing · Adobe Creative Suite · Social platforms such as TikTok and Instagram