PARKER
BONELLO
COPYWRITER
EDUCATION
CHICAGO PORTFOLIO SCHOOL 2020 - 2021
Campaigns! Ideas! And more Campaigns! And I wrote more headlines than a tabloid with access to the DM’s.
LOYOLA UNIVERSITY CHICAGO 2011 - 2013
Bachelor in English Creative Writing. Coursework included staying up for 16 hours to write 60-page novellas for my Short Stories Class. And learning a lot of Middle English.
WORK EXPERIENCE
THE SECOND CITY: BARTENDER/THERAPIST
2016 - 2020
Crafted cocktails with absurd speed, accuracy, and aplomb.
Maintained a clean bar in one of the city’s most unclean back kitchens
Always prepared my station for the next bartender who would take over. It would be a long night. You don’t leave a fellow soldier without ample supply.
Prevented relationship-ending arguments and helped destroy tyrannical and toxic relationships.
Listened to people who needed to talk and provided a safe space
Learned more about life working with a bunch of misfits who love you so much they’ll call you on your b.s. and ignorance just because they want you to experience the most out of this silly gift. And to not be a villain along the way.
L2T MEDIA: FREELANCE COPYWRITER
2014 - 2021
Serve as a ghostwriter for car dealerships across the U.S. Provide weekly blog posts and pages of between 300 and 500 words to aid organic SERP results.
SOME CONNECT: FREELANCE COPYWRITER
2018 - 2019
Served as a copywriter for website redesigns. Wrote copy for new pages of between 700 and 1000 words.
Edited and updated existing content for clients. Implemented proper keyword integration and introduced CTAs to increase conversions.
Repurposed existing copy from clients to improve voice and tone and reach wider audiences.
Created ad copy for social posts for a variety of clients. Leveraged copy to increase brand awareness and draw in conversions.
PLUMTREE GROUP: COPYWRITER/CONTENT STRATEGIST
2013 - 2015
Developed platform campaigns emphasizing social engagement.
Audited existing brand identity and produced strategies for improving evergreen and social content.
Increased traffic and conversions on client sites through content creation, SEO, and integrated campaigns.
Created compliance and best practice guides for new employees.
Managed content calendar for all clients.