THE ASK:
Create hard-hitting, thumb-stopping paid and online video (OLV) assets that keep Lunchables feeling fresh, competitive, and classic.

We were tasked with developing a series of :06 assets that not only gave Lunchables a modern edge in a growing landscape of snack and lunch options targeted at Gen Z, but also filled a creative gap during a larger campaign transition. The goal: deliver hard-hitting assets that felt fresh while driving home the RTB’s that make Lunchables stand above the rest.

THE RESULT:
Several fresh, colorful, and dynamic assets that lived on social and OLV platforms. These pieces promoted the idea that Lunchables isn’t a fleeting fad like its competitors—it’s the OG. Always fresh, always the best.