QUESO PONG
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QUESO PONG 〰️
THE ASK:
Find a way to get Gen Z and Millennials to buy and eat Velveeta during the worst season for Velveeta: hot summer months.
THE IDEA:
Velveeta is all about finding over the top ways to keep snacking interesting. With Gen Z (and Millennials) drinking less, but socializing just as much as ever, we wanted to bring a time-honored drinking game to a new arena - the snack table.
THE RESULT:
Queso Pong! A revolutionary way to indulge in an age old game while enjoying a delicious and fun cheese product that’s not often bought in the summer. All at everyone’s favorite spot at a party - the snack table.
Gamify the Snack Table
Launch
We created and shared curated, stylized content of the game in action. Content focused on gameplay first with the kit supplementing, including a CTA for a chance to win via comment.
Shared Stories
We created stories that prompted user interaction to help gain traction and earn us more entries to win the Queso Pong Kit, along with partnering with influencers…
We got some major 💛💛💛
Queso Pong Kit
As a way to get people excited about playing Queso Pong, we developed a custom Queso Pong kit people could enter to win by tagging their teammates on social. It came complete with the coveted Queso Crown - a reversible bucket hat.
BUT!!!
We made the game simple enough to play at home 😉
